Xiaohongshu sues four MCNs for posting fake reviews · TechNode

Xiaohongshu sues four MCNs for posting fake reviews · TechNode
Social media and e-commerce platform Xiaohongshu announced on Wednesday that it has filed lawsuits against four multi-channel network (MCN) organizations for posting fake reviews. The MCNs are allegedly engaged in fabricating positive reviews for brands or influencers to help drive sales of certain products. Xiaohongshu said it is seeking an immediate halt to the posting of the allegedly fraudulent content on its platform, as well as demanding a RMB 10 million ($1.6 million) indemnity from each of the accused parties as compensation for Xiaohongshu users who may have been adversely affected. The Shanghai-based company said it has banned 81 brands and deleted more than 172,600 posts since December 16 as part of a campaign to remove fake reviews and restore trust in the platform.

Continue reading