Alibaba overhauls domestic commerce unit to bring Taobao and Tmall closer together · TechNode

Alibaba overhauls domestic commerce unit to bring Taobao and Tmall closer together · TechNode

Chinese tech giant Alibaba announced a major organizational reshuffle on Thursday with the goal of further integrating its core domestic e-commerce businesses.

Why it matters: This is the first organizational reshuffle since Trudy Dai, a founding member of Alibaba, was named last December as head of the tech giant’s China Digital Commerce unit. The unit manages the company’s domestic commerce platforms such as Taobao, Tmall, Alimama, Taocaicai, and Taobao Deals, as well as its B2C retail business.

  • The adjustment comes as Alibaba faces headwinds on multiple fronts from increasing competition, a regulatory crackdown, and a slowing economy.

Details: While maintaining the dual-branding strategy for Taobao and Tmall, the company will set up three new business centers to connect the back-end operations of the two e-commerce platforms and related services under the business unit, according to a Thursday internal letter which was made public by local media.

  • One center, focused…

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