Product placement advertising is starting to become very popular these days because it offers numerous advantages to all parties involved. Product placements and branded entertainment promotions have assisted many businesses to considerably improve their bottom line, particularly when linked to films with a high success rate. The content below will highlight a few of the uses and advantages of product placement.
Initially, let have a look at exactly what is branded entertainment.
Branded entertainment, sometimes referred to as product placement advertising, is a strategy that’s used to infuse branded items into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of movies, television shows, web movies, video games as well as other types of entertainment to include their merchandise in entertainment displays.
The appearance of movie product placement technique has coincided with the diminishing interests in the traditional advertising mediums. Numerous businesses discovered that consumers were not paying attention to conventional advertising media, so product placement was incorporated in their marketing technique to reach a wider audience. Entrepreneurs reinvented their methods and started to place ads in popular films and television shows to seize consumer’s interest.
Uses and Benefits of Product Placement
When marketers started to make use of branded entertainment and product placement methods, increasingly more companies were noticed advertising their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many famous television shows such as the Apprentice, Top Chef, Project Runaway and American Idol.
As of such, the product placement strategy started to be a magic potion for entrepreneurs. Due to the significant success of marketing in movies and television shows, the marketers move on to the next level and started to use web movies, video games, music videos as well as other entertainment channels.
Product placement marketing offers a number of benefits to manufacturers, producers and movie stars. From the viewpoint of the entrepreneurs, it provided businesses with an chance to be associated with famous actors and to use movie footage and stills to comfortably advertise other products.
As it pertains to the producers and actors, they earned significant quantity in fees along with the chance to endorse brands in various film festivals.
Musicians also benefit from advertising goods in their music videos and lyrics. Most performers make use of the income from all of these deals to offset the overall price of creating their music videos.
The entrepreneurs also are using the web to incorporate product placements in songs that music fans would get from YouTube. In this case, the main benefit is the fact that brands would develop higher retention rates in people’s minds anytime the artists perform at shows and concerts.
Overall, product placement and branded entertainment methods have demonstrated to be extremely effective as more consumers are linking particular products to the names of well-known actors and singers. For this strategy to work, the brands should be featured prominently whilst making subtly appearance in movies, tv shows, web videos or video games.