Male underwear are starting to rival women’s lingerie for sheer sexiness, range of styles, colours and fabrics, which is resulting in an ever wider selection from leading designer brands, particularly in the retro style
‘Oh Behave’ I hear you say as the latest range of men’s underpants look like something straight from the film set of an ‘Austin Powers’ movie. With some great ‘mojo’ catching looks from the swinging 60’s retro styles and that only a few years ago you would have been ridiculed for sporting in the locker room.
What has driven this craze for underpants that look something like what your dad would have worn is unclear and yet everyone seems to want to get their hands on them. With stark bold colours, deep waist band, y-front styling and heavy embroidery on the seams they are most certainly very individual and in sharp contract to the lines we have seen hitting the high street in recent years.
Popular brands launching some great retro styles are from Aussie Bum, Jockey and Ginch Gonch and other well known designers are seemingly following the look. It now seems it is cool to be seen in this range of low cut hipsters and briefs that have a snug fit and made from soft cotton based fabric, some of which have strong motifs emblazoned on them for that added visual impact.
One reason that we may be seeing men’s underpants going ‘retro’ is from a desire to make more of a statement about ourselves and in doing so we are looking more towards a fashion period that was symbolized by challenging conventions, being bold and questioning cultural and social attitudes. After all, fashion is all about making a statement and the 60’s and early 70’s saw people becoming more and more outspoken in relation to a variety of hot interests, most notably at that time was possibly the Vietnam war. It is interesting that we are suddenly seeing a return to similar fashions in underwear, when we are also witness to many people becoming equally outspoken about similar political topics.
Whatever your views are, one thing is for sure and that is men’s underwear is definitely going bold this year in both mens thong, briefs and trunks. It seems set to be around for a while and interestingly, we also seem to be noting similar shifts towards bolder styles in women’s underwear as well, particularly with the decline in women’s thongs and rising popularity on ladies boy shorts.
Interested in finding more about your mens underwear styles and what is hot in designer men’s underwear, then visit anyone of the numerous online retailers of mens underwear or fashion sites to discover what is hot and what is not in mens underwear.
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