Your brand is more than just a logo or set of carefully chosen colors. A great brand influences how your customers feel about your business: it highlights what you stand for as an organization and how you set yourself apart from the competition.
If you want to ensure consistent continuity for your business, make sure to cultivate loyal customers and attract new opportunities as often as possible. You need to know how to build and maintain a good brand reputation.
Remember, while it takes a lot of work to create a good reputation, all it takes is a few simple mistakes to bring everything crashing down around you.
Here are 5 situations that could damage your brand reputation and what you can do about them.
1. Bad Customer Support
Customers value experience more than anything else these days. Even if you have the best products or the most…