3 Tried and Tested eCommerce Tips to Reduce Chargebacks

3 Tried and Tested eCommerce Tips to Reduce Chargebacks

So, you’ve attracted users to your site, blown them off their feet with sensational product pages and eased them through the checkout process? The order confirmation pops up and you dispatch their order within the hour. After a couple of hours, the funds arrive in your merchant account.

Everyone is happy.

Well, everyone is happy until your bank janks the money out your account and sends it back to your customer in what’s called a chargeback.

Yep, chargebacks are a nightmare for eCommerce businesses, costing them tens of millions of dollars every single year.

What is a chargeback?

Before we jump into our three tried and tested chargeback defences, here’s a quick primer on what chargebacks are.

A chargeback is a disputed transaction between a customer and a business.

If the bank decides the chargeback is genuine, it reverses the transaction and returns…

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