Apparently, there’s money to be made off a made-up holiday.
Festivus, the Dec. 23 holiday that started as a gag on a 1997 “Seinfeld” episode but became something real for fans of the sitcom, has turned into a seasonal merchandising opportunity, not unlike Christmas or Hanukkah. In recent years, a host of companies have come up with a range of Festivus-themed items and products.
Chief among them: a Festivus pole, the all-important totem, as prescribed by Frank Costanza, the comically gruff “Seinfeld” character, played by the late Jerry Stiller. Costanza devised the oddball, secular holiday, which comes replete with its own saying: “A Festivus for the rest of us.”
The Wagner Companies, a Wisconsin-based operation that specializes in manufacturing handrails, has developed a side business producing Festivus poles — essentially, plain-Jane aluminum poles affixed to a base. Prices range from about $12 to $45, with…