L’Oreal Paris debuts NFT collection celebrating women on OpenSea By BTC Peers

L’Oreal Paris debuts NFT collection celebrating women on OpenSea By BTC Peers
L’Oreal Paris debuts NFT collection celebrating women on OpenSea By BTC PeersL’Oreal Paris debuts NFT collection celebrating women on OpenSea

L’Oreal, the world’s largest cosmetics brand has teamed up with United Talent Agency (UTA) to launch a collection of non-fungible tokens (NFTs) celebrating women.

The move is part of the brand’s marketing strategy for its new lipstick collection, dubbed ‘Reds of Worth’ by Color Riche. The NFT series features five different pieces, each designed by a female digital artist and inspired by the color Red.

While making the announcement, OpenSea disclosed that “the five artists will retain 100% of the primary sales,” and 50 percent of secondary market sales will be donated to support L’Oréal Paris’ signature philanthropic campaign, Women of Worth, that recognizes everyday women making extraordinary differences in their communities.

There is no arguing the fact that the NFT space has been largely dominated by male artists,…

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