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Classic elevator pitches are built on principles of brevity and simplification. They worked well when the digital economy had yet to become saturated with one-liners from thousands of new business owners daily. Now, however, they’re not enough. Hyper-generalized statements about what you do are not as effective as communicating the value of your offer in varying ways.
Consumers are smarter and more exposed to sales language than ever. They’re asking great questions and expecting answers with more substance than, “I help busy business owners free up time” and “Let’s take your life to the next level!” Is it helpful to build the skill of summarizing what you do, for whom and why in 100 words or less? Yes. Is it your key to success? Not anymore.
Let’s break down the classic elevator pitch with this…