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If you’ve got a business to promote, podcasts are one of the most excellent tools to do it. Sure, blogging is easier. However, not everyone has the time to read over a few thousand-word blog posts to find the valuable information they need.
Entrepreneurs should come to peace with the fact that people have unique needs. So, it would be best to think about the types of content that suit a variety of different people. When it comes to the benefits of podcasting in pursuing this goal, they are immense.
Mindblowing podcasting statistics to remember
On-demand listening, including podcasts, has steadily risen for years and isn’t going away. It’s no surprise since they are easy to listen to while you’re going about your business.
Still not convinced? Check out these impressive stats:
- According to research by Podcast Insights, there…