Steven Madden’s (SHOO) Solid Digital Efforts Aid Customer Wins

Steven Madden's (SHOO) Solid Digital Efforts Aid Customer Wins
This story originally appeared on Zacks

Steven Madden, Ltd. SHOO appears well poised, thanks to its robust digital marketing efforts and brand strength. Management is focused on creating trend-right merchandise assortment, deepening relations with customers via marketing, digital commerce agenda enhancement, international market expansion and efficient controlling expenses. These coupled with a robust business model position it well to cash in on market-growth opportunities and drive overall growth.
This presently Zacks Rank #2 (Buy) Steven Madden has surged 48.9% in a year, outperforming the industry’s 26.1% rally.

Steven Madden's (SHOO) Solid Digital Efforts Aid Customer Wins – Zacks

Let’s Delve Deeper

Robust gains from increased investment in digital marketing and solid consumer capabilities, such as try before you buy, have been contributing to the performance for a while. Steven Madden continues to accelerate its digital commerce initiatives with respect to distribution. Management added high-level talent to the organization, ramped…

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