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Steven Madden, Ltd. SHOO appears well poised, thanks to its robust digital marketing efforts and brand strength. Management is focused on creating trend-right merchandise assortment, deepening relations with customers via marketing, digital commerce agenda enhancement, international market expansion and efficient controlling expenses. These coupled with a robust business model position it well to cash in on market-growth opportunities and drive overall growth.
This presently Zacks Rank #2 (Buy) Steven Madden has surged 48.9% in a year, outperforming the industry’s 26.1% rally.
Let’s Delve Deeper
Robust gains from increased investment in digital marketing and solid consumer capabilities, such as try before you buy, have been contributing to the performance for a while. Steven Madden continues to accelerate its digital commerce initiatives with respect to distribution. Management added high-level talent to the organization, ramped…