How to make a successful Christmas giveaway?

How to make a successful Christmas giveaway?
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own.

Giveaways meet three main objectives: to publicize different brands or accounts at the same time, grow the community quickly through anchor accounts and obtain a winner that motivates others to continue participating with your brand and the others involved. Sound like a good triple win ?

How to make a successful Christmas giveaway?Depositphotos.com

Avoid these 5 mistakes and achieve a super successful giveaway at the most generous time of year.

1. Do it alone

The idea of a giveaway is to look for collaborators who add value to the activity, it can be a brand that provides a gift of high monetary value or a brand with a large established community, the latter can serve as an anchor account. If you use…

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