How Selling Christmas Cards Door-To-Door Led To Billion-Dollar Tequila And Beauty Empires

How Selling Christmas Cards Door-To-Door Led To Billion-Dollar Tequila And Beauty Empires

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If you’re wanting to drive up revenue in the coming year — and who isn’t, really? — let the meteoric rise of John Paul Dejoria inspire you. Before the conscious capitalism maverick was a billionaire, he was first an encyclopedia salesman and even a janitor. To help his family with household expenses, he took on selling door-to-door Christmas cards when he was just nine years old.

How Selling Christmas Cards Door-To-Door Led To Billion-Dollar Tequila And Beauty EmpiresBloomberg | Getty Images

Dejoria’s first big break almost didn’t happen. When he and hair stylist Paul Mitchell co-founded John Paul Mitchell Systems in 1980, the primary investor dropped out at the eleventh hour, leaving them just $700 of borrowed money to get their operation off the ground. 

Dejoria was living in his car at the time. Talk about bootstrapping: According to an interview with Reuters, the budget was so…

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