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Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email marketers who enjoy the most success are the ones who adapt to the times.
Email marketing strategies are always changing. 2021 saw many developments, some unexpected. Let’s take a look at five changes in the industry you should check before 2022 begins. Adapting to these changes and trends can be a great boost to your email campaigns.
Email marketing will become even more relevant
In most areas, the lockdowns have decreased consumers’ habits of shopping in-store. McKinsey & Company found that 75% of people have tried new shopping behaviors as a result of the restrictions. With online shopping and home delivery becoming more popular, there’s never been more reliance on email.
The number of overall emails (sent and received) has increased…