Toys ‘R’ Us brand may be brought back to life

Toys 'R' Us brand may be brought back to life

New York CNN Buiness —  

Toys “R” Us may be coming back.

The company closed all of its US stores in June as part of a bankruptcy liquidation. But the owners of the company’s remaining assets are looking into restarting the business, as well as the related Babies “R” Us brand, the company disclosed in a court filing this week.

Toys “R” Us had planned to auction off the rights to its name and the Babies “R” Us brand. Bidders had already made offers for them, according to the filing. But the company’s owners decided to cancel the auction.

The company said it is considering “a new, operating Toys ‘R’ Us and Babies ‘R’ Us branding company,” the filing said. The plan would “create new, domestic, retail operating businesses under the Toys “R” Us and Babies “R” Us names, as…

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