B2B (Business-to-Business) marketing is becoming more competitive as entrepreneurs gear up for technological advancements. Among other factors, the Internet of Things (IoT) is changing the B2B marketing landscape and providing more options for creativity.
Creative B2B products and services embrace digital innovation by leveraging IoT to meet the demands of target companies also doubling as clients or end-users.
Here are five ways an industrial marketing agency or any other B2B marketing agency take advantage of IoT:
Before creating a strategy, a B2B marketing team will first have to carry out intensive research. This research helps the team study their target audience—their interests, pain points, and possible solutions—to make informed decisions when drafting a marketing strategy. Research also provides metrics…