Storytelling Persuasion

If you’re mathematically focused then Perhaps you are going to remember the graphs and charts somebody shows you in a presentation. And from time to time graphs and charts are really important to achieve the particulars, nevertheless the true power of persuasion in presentation is the story, just like in children books toddlers and books working moms.


Just lately, I used to believe I wasn’t excellent at telling stories. It wasn’t a shyness on my part or self-esteem issues, but I did not actually understand that my stories were actual stories, that my stories were the real thing, the center of persuasion.


All of us have stories. It might not be the most clear story, but something tangential to your life. . . possibly your grandparent’s battle, or a triumph over difficulty or something that is very simple. If you are a financial adviser possibly your story is about how your family fought financially when you were young. Or for Real estate agents, maybe it’s regarding how you transformed lives when you discovered the proper home for a client.


The first thing in storytelling is to get your listener to agree with you. When that takes place, persuasion certainly follows.


The most important facet of your story is ‘the point’. Exactly what is the point? We’ve all been on the receiving end of never-ending talks about somebody’s troubles or conflicts that had zero solution, no ultimate reason except to blather on. These are not the types of stories we want to say to our potential customers or clients.


Our stories must have a similarity to the specific situation to which we’re presenting, and also the important features of ‘The Hero’s Journey’. (When you’re not familiar with ‘The Hero’s Journey’ by Joseph Campbell, know more about it. It really is the one most vital work on archetypes and stories starting up pulling from sources back to the beginning of time, and has had deep effect on my teachings and learnings, plus the teachings and learnings of countless others.) Our stories, when told effectively, pull individuals in and mesmerize them. In contrast to a one on one authoritarian model of communication (professors, lecturers, experts), storytelling is an roundabout permissive type of communication.


Stories need not begin at the start. There is usually a lot of fluff, wasted words, at the beginning. A writing teacher I knew had a basic principle that the 1st paragraph or 2 of a story was entirely dispensable. By starting in the middle section or mid-sentence even, the audience is forced to listen. They want to know what they have missed.


You can also start out with ‘the point’ of your story and work backwards. The point is what you would like to teach, therefore it is important to make it entirely clear.


One of my teaching club students reverse engineers his stories. The first thing he determines is the consequence. Then he works back through the hero’s journey to the point of beginning.


Eventually, to write it out, you must start by beginning. Write, write, write. Once it’s written, read it out loud. Then as you read, you will see where exactly it has to be modified.