Many small business owners, business owners like myself, have not yet discovered the many advantages of having a small batch of logo golf balls arranged for themselves to use in marketing activities. There is a common misconception that such printed items are suitable only for large businesses with big budgets. People assume you have to have large advertising budgets to play with, huge networks of sales staff and plenty of regular customers who are likely to be receptive to a gift and make more purchases that will be the happy recipients.
But this is not the case. Yes, if you are the owner of a business that ticks two, or even three, of the above boxes then logo gifts such as logo golf balls will be a great help to you. But if you are the owner of a small business, even if you are a work from home business owner just adding to your main income, then the cost of promotional golf balls can be well worth their while.
How can this be the case for a small business? Well, if you are a small business owner who already has an interest in golf, then you become the distributor of your own logo items. Especially if, like me, you happen to also be not that good a player most days and count a good round as one where you dont lose too many balls and probably find some more in the process!
If you are buying your own golf balls anyway for your game, then buying promotional golf balls and using them yourself is a good idea. For a start, you may be able to buy them on the business as they are a marketing expense, instead of them coming out of your own pocket, very handy if you buy (and loose) a lot. But it also means that when you are next playing a round with your friends and business contacts, you are showing them your printed golf balls.
This is where the common business misconception about them only being good for big businesses turns to your advantage. Your friends and business contacts playing with you see that you are using your own logo golf balls and they will assume that you are doing fantastically in business. They see the promotional golf balls and assume you are a great success. This is brilliant for your self-confidence and if you are impressing your business contacts, even better.
Then, at the end of the game of golf, give your playing companions a sleeve of your logo golf balls for themselves to use in future games. A little thank you for your business contacts for the game and their efforts in business, and a great advertising opportunity when they go out to play next time.
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