Choosing a profitable niche market is a major hurdle faced by those who want to make an online income as an affiliate. If you choose the wrong market, you’re likely to put in weeks or even months of work with little to show for your efforts, so its important to put some time and effort into market research before starting your campaigns.
So, whats the best way to choose a niche market? There are two general schools of thought on this topic. One says that you should choose a niche that you are personally passionate about and/or have a lot of knowledge of. The other says that you should choose a niche where the most money is being spent, regardless of whether it interests you or not.
Both of these routes can be profitable, but neither guarantees that you’ll find a worthwhile niche. Thats because there are disadvantages to each. Choosing a niche that youre passionate about is good in that youll be more motivated to work, and your interest and expertise will be conveyed to the reader, making a positive impression. But if the niche is one where there arent any buyers, youre not going to make much profit, not matter how enthusiastic you are about what youre doing. Conversely, choosing a high-demand niche purely for the profit potential wont work if you’re hating the time that you spend working – you wont be so motivated to keep going, and you’ll find it harder to make a connection with your audience.
The solution? Many people have found the most success when they choose a niche that they have at least some degree of personal interest in, but where there is also enough people who are spending money, and products for them to buy. That way you get the best of both worlds. But how do you know if a niche you’re interested in is profitable? There are a few things you can do. First of all, look on sites such as Amazon or eBay, where you can find information about the hottest selling products. Are any of them related to your niche? Also, consider if the niche is one where people are either looking for a solution to a problem, or are involved in a hobby or other pursuit that involves a financial outlay. You could also take a trip to your local shops and look at the magazine racks – if there is a magazine dedicated to the niche, the chances are good that there is a large market to support it.
Once you have chosen a general niche, its best to drill down to identify the various sub-niches within that market, and focus your efforts on one of those. For example, rather than trying to sell to the general market of people who want to lose weight, you might focus on women who want to lose weight for a wedding. By doing this youll be able to target your pages more effectively, and rank well for long tail keywords related to that sub-niche, which are usually less competitive than the more general keywords associated with the broader niche.
By ensuring that there is a demand for your niche (and sub-niche) before starting your campaign, youll have a much greater chance of success. But you can improve your chances even further by modelling the approach taken by successful millionaire niche marketers, who have proven that their niches are profitable. Most marketers are keen to keep their successful niches a secret, but in the Nuclear Niches program you can listen to in-depth interviews with eight elite marketers, where they not only reveal some of their most profitable niches, but also tell you exactly which strategies work best within them (since not all internet marketing strategies work equally well in all niches).
You probably wont have heard of most of these folks, as they prefer to keep a low profile while quietly making their fortunes in a variety of real world (non-IM) niches, but their knowledge is more valuable than that of all those high profile IM gurus who only make money selling make money products to other marketers. Nuclear Niches is especially valuable for affiliates, but there’s also lots of good info in here for those looking to develop their own products. I strongly recommend it for anyone who is still wondering how to choose the best niche for affiliate marketing, and you can find out more in my in-depth Nuclear Niches review.
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